Generation AI Podcast

Generation AI, a new podcast for CMOs, is hosted by long-time marketing executives Joyce Solano and Ryan Lessard. Created to keep marketing leaders ahead of the generative AI curve, the podcast features interviews with creators and CEOs of generative AI applications and platforms. Guests discuss their solutions, visions for marketing's future, and how marketing leaders can use AI to transform their strategies.The inaugural episode airs in April 2023.

Julia is the driving force behind Maestro, an innovative generative AI tool that is rocking the foundations of MarTech. While first to market, several startups launched platforms to tackle similar challenges, and Julia knew she needed to be omnipresent, building a brand that would outperform the rest.However, she was a little concerned that her message wasn’t reaching marketing leaders, leaving her with an uphill battle to differentiate Maestro from its competitors.


Julia was introduced to the Generation AI podcast when one of her investors shared an episode featuring another of their portfolio companies.Hosted by marketing virtuosos Joyce Solano and Ryan Lessard, Generation AI caters to CMOs who strive to stay ahead of the generative AI curve.Intrigued by the podcast's potential reach, she decided to explore the opportunity of collaborating with the hosts to spread the word about Maestro.


Julia appreciated that each Generation AI episode is concise, 45 minutes max, but she was most excited that:

  • the hosts, Joyce and Ryan, are experienced marketing execs, having experience at Silicon Valley unicorns and Fortune 100 companies.

  • they are eager to interview one of their guests' customers, providing a potent testimonial for their listeners.


Julia set up a introductory call with Joyce and Ryan to share why Maestro would be a fit for the Generation AI audience. They agreed and put a recording time on their calendars.After they agreed, she secured a willing and articulate power-user CMO who could share how he implemented Maestro with his team. She made time in her schedule to refine her message to fit the concise format.


In less than an hour of recording, Julia articulated the vision for Maestro, its potential to revolutionize marketing, and the tangible results her customer had experienced. The podcast episode demonstrated the transformative power of Maestro and provided listeners with actionable insights on leveraging generative AI in marketing.Armed with the podcast episode, Julia sent it to her go-to-market teams, who incorporated it into their campaigns and ignited conversations with potential clients.

Once upon a poker night in the city that never sleeps, Alex, a pro Marketing exec, felt as if they'd drawn the short end of the stick. Their company was a veritable madhouse, with every Tom, Dick, and Harriet going all-in on generative AI applications, raising the stakes without a game plan. Alex was caught in a whirlwind of uncertainty, feeling like they'd been dealt a bad hand.


Driven by a desire to up the ante, Alex hoped to morph into a technology strategy high-roller, but the relentless barrage of cutting-edge AI applications left her feeling as if she was playing blind.


But fortune favored Alex when she stumbled upon the Generation AI podcast, an audio oasis helmed by the savvy Joyce Solano and Ryan Lessard. It was as if Molly Bloom herself had stepped in to guide Alex through the poker game of their life. The podcast's hosts struck a chord with Alex, reminiscent of a cocktail shared with a sharp-tongued mentor in a swanky bar. Each episode was a winning hand, featuring the big players in generative AI and strategies to boot.


Taking a calculated risk, Alex decided to go all-in with the Generation AI podcast. She subscribed, ensuring she'd never miss the opportunity to fill her metaphorical poker chip stack. With each episode, Alex listened intently, learning the tells of the creators and co-founders of generative AI applications. Slowly but surely, she assembled her own royal flush of a plan to incorporate AI into her company.


And so, with the wit and wisdom of the Generation AI podcast, Alex turned the tables on their once-chaotic world of generative AI. The company thrived, as employees now played by a unified set of rules, stacking the deck in their favor. Together, they reveled in the sweet taste of victory, their company's success a testament to the power of a well-played hand.